EL GAGÀ DE MILAN

The “Gagà” is the Italian version of the Dandy who, in the first decades of the twentieth century, revolutionized the way of being a “gentleman” in Italy. It is a man who has his own style and does not follow current trends. An elegant, refined man with attention to detail, who stands out from the masses and is envied by them.

We are in the 1920s, when the first Gagà appear on the international scene. The Gagà were recognizable as the style was unmistakable, classic but whimsical, characterized by attention to detail; an accessory could not be missing: the pocket watch.

Over the years, the Gagà have inspired entire generations of men all over the world, including Ruben Tomella, an artist who, from a very young age, was able to get excited in front of a tailored double-breasted suit.